Reza really likes to eat and drink, but loves to serve and entertain most.
During his 25 years in the San Francisco hospitality trade, Reza has held many positions including Bar Director, General Manager and Operating Partner. In 1999 he managed one of the city’s first artisanal cocktail programs at Gordon’s House of Fine Eats. His talents have since contributed to the launch of several notable endeavors including Pesce, Conduit, Zare at Fly Trap, Smuggler’s Cove, Honor Bar, Derby Cocktail Co., and The Treasury. His cocktails and service have garnered numerous accolades from media, including a 2009 SF Chronicle “Bar Stars” feature.
Since 2014, Reza has expanded the services of Ananas Consulting from Mill Valley, California to Miami, Florida. His efforts have launched the bars of the historic live music venue Sweetwater Music Hall and La Mar by Gaston Acurio at the Mandarin Oriental Hotel. To further advance his understanding of the beverage industry, he has traveled the United States and Europe speaking at educational seminars, judging several national cocktail competitions and touring distilleries, wineries, and breweries. Ananas also regularly advises premium spirits brands on market strategy and consumer / trade engagement.
Reza has been an active member of the esteemed national trade organization, United States Bartender’s Guild, for 13 years and is proud of his contributions to the community. In addition to having served as former President of the Northern California Chapter of the USBG, he was first elected in 2013 and re-elected in 2015 as Western Regional Vice President. As a member of the Board of Directors, he serves on several committees that chart the course of this growing organization. Reza actively participates in food related philanthropic causes such as Taste of the Nation, Meals On Wheels, Eat-Drink-SF, and CUESA.
Ananas, is the Farsi term for pineapple, the international symbol of hospitality. "Substance, Service, and Style" is the theme for every Ananas project; be it a restaurant or bar launch, informative seminar, a cocktail styling photo shoot, or a charity event, you are sure to find all three elements expertly represented.
Reza lives in Pacific Heights, visits his mom weekly and loves the color pink.